AgriSeker’s motivation, purpose and focus includes the following:
- Dedicated focus on the agricultural industry by knowing, understanding and participating in the organised agricultural sector.
- Client focus – providing a holistic one-stop agricultural insurance service and comprehensive risk management solutions along the whole extent of the client value chain. We provide value adding risk management information to insured’s and intermediaries (financiers).
- Leverage on comprehensive agricultural financial product and service offerings within Land Bank and/or other financial institutions and intermediaries.
- Leverage on existing relationships, specifically the relationships with Agri businesses as well as other financial institutions and intermediaries.
- Establishing and maintaining relationships with clients and insurance advisers by creating a sufficient infrastructure to support relationships, with enough knowledge, expertise and relationships in the field.
- Offering diversified products and services based on market segmentation.
- Focus on distribution channel optimisation and cost efficiency.